Location: Uttara, Dhaka, Bangladesh
Company: TechSoul
About Us: TechSoul is a cutting-edge software development company dedicated to delivering innovative solutions that drive business success. Our mission is to empower businesses with technology that enhances efficiency, growth, and profitability. We are seeking a talented and motivated Digital Marketer to join our dynamic team and help us amplify our online presence.
Job Description: As a Digital Marketer at TechSoul, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its software products/services. You will play a crucial role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements:
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with A/B and multivariate experiments.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of Canva pro
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Bachelor’s degree in Marketing or a related field not required.
What We Offer:
- Competitive salary and benefits package.
- Flexible working hours and remote work options.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- We provide Launch, tea and coffee.
How to Apply: Interested candidates are invited to send their resume, cover letter, and portfolio to [your email address]. Please include “Digital Marketer Application – [Your Name]” in the subject line.